Big Cedar Lodge: Website and Brand Survey

Phone
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Contact
Your Name*
Your Email*
Your Role at Big Cedar Lodge*
Select the option that best describes your current role.

General
What key ideas, messages, or phrases should we use consistently in future content?
Examples could include your main selling points, brand promises, tagline language, or benefits you want guests to remember.
In your own words, how would you describe what Big Cedar Lodge offers?
How would you describe guests at Big Cedar Lodge? Include as many categories of guests as you'd like.*

Solidifying the Big Cedar Brand
What are five words you would use to describe Big Cedar Lodge?*
What messaging pillars are most important across the brand? (Luxury, Conversation, Customer Service, Community, Nature, etc.)*
What attributions and/or emotions do you want associated with Big Cedar Lodge?*
What attributes and/or emotions do you NOT want associated with Big Cedar Lodge?*
What are three messages the Big Cedar Lodge brand needs to communicate?

Competitors
What other resorts, destinations, or experiences do you feel compete most closely with Big Cedar Lodge?*
Write the information in the boxes below and use the + button to continue to add another competitor.
Name Website URL Notes
What competitor websites do a particularly good job of showcasing their property or experience? What do they do well? (visuals, storytelling, booking experience, activities presentation, website navigation, etc.)*
Have you seen any features, tools, or design elements on other resort or travel websites that you think Big Cedar should consider? (video, lifestyle photography, interactive itinerary planners, AI Chatbot, etc.)
If someone were comparing Big Cedar’s website to a competitor’s website side-by-side, what do you think we do better? Where might we fall short?*
What are some websites you DO NOT like? (visuals, storytelling, booking experience, activities presentation, navigation, etc.)
Write the information in the boxes below and use the + button to continue to add another website.
Name Website URL Notes
What sets Big Cedar Lodge apart from the competition?*

Challenges
What challenges is your team/department facing right now with the website?
Are there any features, information, or updates you wish the website had that would help you in your role?*
Success / Goals
What does success on the Big Cedar Lodge website look like to you?
What are your top business priorities for the next 6-12 months? (Revenue goals, Customer Acquisition, Customer Experience, product/service launches, etc.)

Brand & Website Questionnaire

Name	Website URL	Notes

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