CharacterPlus Branding Questionnaire

This questionnaire is designed to gather your input about the future of the CharacterPlus brand and visual identity.

What do you like about you current logo & branding?
What do you NOT like about you current logo & branding?
Explain the meaning/significance behind the name of your business.
Do you have a company mission statement that explains your company’s goals?
What are five words you would used to represent your brand?
What words do you NOT want used to describe your brand?
What attributes and/or emotions do you want associated with your brand?
What attributes and/or emotions do you NOT want associated with your brand?
What are three messages your brand needs to communicate?
How does your brand’s image fall between these opposing characteristics?
1 2 n/a
Masculine/Feminine
Simple/Intricate
Gray/Colorful
Conservative/Extravagant
Approachable/Authoritative
Necessity/Luxury
Fun/Serious
Professional/Casual
Modern/Classic
Sporty/Elegant
Extreme/Safe
Who are your competitors?
What sets your business apart from its competitors?
Who is your target audience?
Age, gender, income, location, careers, etc.
Describe your ideal customer.
What are some brands/logos you really like?
What are some brands/logos you DO NOT like?
Any restrictions that we should be aware of?
What colors represent your brand?
What colors do you dislike?
Email
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