Waldinger - QMC: Brand Survey - Fierce Creative Agency

Email
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Which of the following best describes your relationship with QMC?*
- Leadership
- Office Team Member
- Production Team Member
How many years have you worked at Quality Manufacturing?*

Brand Perception
When you think of QMC today, what are the first three words or phrases that come to mind?*
In your own words, how would you describe what Quality Manufacturing does?*
When external clients or partners think of Quality Manufacturing, what do you think they believe our primary business is?*
What do you think is the biggest misconception clients have about Quality Manufacturing?*
What are the biggest strengths you see in Quality Manufacturing?*
What are some areas of branding/marketing where you think Quality Manufacturing could improve?*

Cultural & Strategic Alignment
Quality Manufacturing has a clear and consistent brand representation in the market.*
Strongly disagree Disagree Neutral Agree Strongly agree
I understand how Quality Manufacturing fits into the "WE 2030" Strategic Keys (Organizational Excellence, Talent Powerhouse, Technology Leadership).*
Strongly disagree Disagree Neutral Agree Strongly agree
Quality Manufacturing daily operations strongly align with The Waldinger Corporation’s foundational Organizational Values: prioritizing Our People, focusing on Our Clients, Delivering Value, and maintaining Integrity.*
Strongly disagree Disagree Neutral Agree Strongly agree
Quality Manufacturing effectively demonstrates a "Winning Mindset" and "Client Focus."*
Strongly disagree Disagree Neutral Agree Strongly agree
Quality Manufacturing stands out from competitors due to our unmatched scale and extensive equipment capabilities.*
Strongly disagree Disagree Neutral Agree Strongly agree
QMC delivers high-quality, complex fabrication on time for our partners.*
Strongly disagree Disagree Neutral Agree Strongly agree

Messaging
Statement 1: "We will be the best precision metal fabricator in the United States." Does this accurately describe your vision for QMC?*
- Very Unclear
- Somewhat Clear
- Very Clear
- I'm unsure
Please review the following statement above and answer the question.
What does this statement mean to you and your daily work?
Statement 2: “We partner with our customers to solve complex manufacturing challenges through technical expertise, scalable manufacturing, and long-term collaboration.” Does this accurately describe our current capabilities?*
- Very Unclear
- Somewhat Clear
- Very Clear
- I'm Unsure
Please review the following statement above and answer the question.
Please elaborate on your answer in 1-2 sentences.
What key message(s) do you think Quality Manufacturing should communicate to its target audience?*

Market & Service Positioning
Are you aware of our strategic goal to diversify our client base outside of the agricultural industry (e.g., John Deere) to include more industrial and construction equipment partners?*
- Yes
- No
What potential challenges or benefits do you foresee with this diversification?
Please select what you feel are Quality Manufacturing’s top two capabilities:*
- Laser Cutting & Punching
- Forming & Rolling
- Tube Bending & Tube Lasers
- Robotic & Prototype Welding
- Paint & Blasting Systems
- Specialty Products (Hydraulic Reservoirs & Stainless Tanks)
Do you believe these capabilities accurately represent the value we provide for our clients? Why or why not?*

Brand Difference
If Quality Manufacturing could be known for one primary attribute, what should it be? (e.g., Unmatched Scale, Precision, Technical Expertise, Deep Resources, Quality)*
Thinking about the future, what kind of image should Quality Manufacturing project?*
Who do you see as QMC's main competitors?*
What does Quality Manufacturing do better than anyone else?*
What do you believe Quality Manufacturing can do to better differentiate itself from these competitors?*

Final Thoughts
Is there anything else you would like to share about Quality Manufacturing's brand identity, messaging, or relationship with The Waldinger Corporation?

QMC Brand & Messaging Questionnaire