Targeted Email That Drives Engagement

Email marketing continues to be one of the most effective marketing tools for the Building Performance Association. It’s where we can own the conversation and boost relevant content for our members in the most direct way. With the full website of resources and offerings supporting the efforts, we’ve seen a 33% open rate,and 6% engagement rate when running weekly emails with audience-specific conversations for four main target audience groups. Our success is amplified by sending segmented messages, removing inactive subscribers and providing clear calls to action.