With over 2 billion users, Facebook is the social media platform with the most users and has the potential for a huge reach. But what does that mean for your business? Here are some of the benefits that come along with a Facebook business page.
It Serves as Your Business Listing
Your page is essentially a business listing. It includes information about your business like your address, phone number and a bio. If you have all fields filled out and use a great image, your page will add credibility to your brand. You can also create groups on Facebook to reach different segments of your audience. Be on the lookout for another post all about the benefits Facebook groups.
You Can Reach Your Audience Where They Already Are
It can be tricky to get your audience to visit your website on a regular basis. Facebook can be the solution to that problem. Many Facebook users check their account weekly or even daily. You can reach your audience in their newsfeed. Although, Facebook algorithms are always changing, you can still see success by posting consistent content to establish credibility and create connections. One other benefit is the ability to invite your customers, friends and family to like your page, integrating your posts into their personal feed.
You Can Build Targeted Campaigns
Facebook can be used to target the exact people you want to reach. Facebook ads let you choose the demographics, like location and age, of your audience to make the most of the money you spend.
You have Access to Insights
Facebook has insights built directly into the website. This means you can look at the data from your Facebook page and posts. You have access to live numbers of page views, page likes, post reach, post engagement and more. Keep an eye on this to see how your posts are performing and adjust what you’re doing accordingly.
You Can Use it for Free
We saved the best for last… Facebook is completely free, but you probably already knew that. Aside from paid ads, you can share whatever you want, whenever you want and however you want.
So, what are you waiting for? Make the most of this resource and optimize your Facebook business page today!