Hologic Definity Animation

Some stories are easily told through words and others through imagery. This animated piece uses compelling visuals to tell a story spanning over 140 years. Working with Hologic, we took viewers back in time to look at the technology physicians were using, then introduced a recent innovation known as the Definity Cervical Dilator.

Can you imagine if the lightbulb invented in 1879 was the one we used today? When it comes to cervical dilation, the technology some physicians use hasn’t been updated in over 140 years. We think you’re overdue for a change. Visit https://t.co/1U4FaOT9fN to learn more. pic.twitter.com/qXA911glDq

— Hologic (@Hologic) October 28, 2019