Yoderbilt Trade Show Support – Kansas City
April 18, 2025
New in our marketing mix for 2025, Yoderbilt was the title sponsor for the 2025 Kansas City Home & Flower Show. We collaborated with the Yoderbilt team to build a marketing strategy that promoted the show beforehand, created an engaging experience on-site and implemented a follow-up plan.
The Trade Show Booth Design
The trade show booth featured a greenhouse and a chicken coop with plenty of photo opportunities. We created signage incorporated throughout the booth to promote exclusive offer, giveaway sign ups and more.
At the end of the show, a total of nine greenhouses were sold and over 300 visitors signed up for the email list. Plus, the client launched sales of their merch, including hats, shirts and mugs. Our follow-up plan included email outreach and targeted ads near the show’s location to continue to drive leads and sales.