The Resource Gap: How Corporate CMOs Leverage a Fractional Marketing Team to Scale

Look, we get it – high-level marketing doesn’t come cheap and never as quickly as you need it.

As CMO, you need an established creative team to execute towards your goals. One call, full brand ignition. Assembling the right team can be tricky, especially in this highly-competitive market. You need a team that serves as an on-demand extension of your team. In doing that, you just cut your time from strategy to results in half.

With the industry becoming more fast-paced than ever, businesses have turned to fractional marketing services to handle their marketing dilemmas. Fractional marketing teams like ours are experienced professionals that serve as an on-demand extension of your team, giving you tailored strategies exactly when and where it’s needed the most.

We work with your team, not against it.

Stop waiting for that promising new hire to walk through the door for you to move this forward and solve your problems.

What you need is a strategic marketing partner that can address your marketing problems with a solution that doesn’t quit.

In-House vs. Outsourcing Marketing: The Real Cost of Capacity Bottlenecks

The decision between in-house vs. outsourcing marketing is simple when you look at the real costs involved.

Hiring in-house marketing specialists is expensive. High-level talent needs to be paid at a high rate, otherwise, they’re going to take their expertise to another firm.

By the time you factor in all of your overhead costs (salary, benefits, employer taxes, onboarding, etc.), you’re paying upwards of six figures to find the right fit.

Not only is hiring another in-house specialist expensive; it ignores the root problem. Internal CMOs are decision-makers that direct your core strategy, but they do not have the capacity to handle execution on their own.

Relying on one person to implement strategy is unrealistic and will ultimately cost more when you have to hire more help.

On the other hand, external marketing services come at a much less-expensive rate that comes out of your operating budget. No extra expenses or onboarding, just plugging in your new team and getting to work.

A fractional marketing team executes with the direction of a smart, strategic CMO. The CMO acts as the key decision-maker, while the external team provides all the resources needed to execute against the strategy.

When you compare the overhead costs of hiring in-house to the flexible costs and benefits of an external fractional execution team, the decision to outsource becomes clear.

What Do Enterprise Fractional Marketing Services Actually Look Like?

A fractional marketing team opens the door for agile growth through a thoroughly planned strategy and specialized services.

When you partner with Fierce, you gain access to the resources you need to accomplish your marketing goals.

Our fractional marketing services include:

• Strategic Insight
• Custom Video Assets
• Web Optimizations and SEO Maintenance
• Brand Storytelling and Graphic Design
• Email and/or SMS Marketing Creation and Management
• Social Media Management
• Digital Advertising on Google Search and Social channels

Through our research and insights into your business goals, we build a custom game plan, then partner with your team to execute efficiently and effectively.

Our focus is on addressing your needs through high-level strategy and production. Whether it’s through an update to your outdated website or a fully-packed content calendar to increase engagement, our services are guaranteed to elevate your presence in the market. By extending your team, you expand your digital footprint.

The Co-Managed Blueprint: Integrating an External Pod Without Friction

Outsourcing a fractional marketing team doesn’t replace your internal marketing department, it gives them the support they actually need. Your team doesn’t take a backseat; instead, they gain the time and resources they need to tackle their biggest goals.

Most importantly, we don’t believe in leaving you in the dark. We plug you right into our daily workflow with shared dashboards and clear communication so you’re updated every step of the way. Together, we keep things moving fast, creating killer content and scaling your brand without missing a beat.

With that sort of team, you unlock new possibilities that seemed far out of reach before.

Vetting the Shift: Transitioning from a Transactional Vendor to a Strategic Marketing Partner

When you make the decision to bring in an external marketing team, make sure you know the difference between a transactional vendor and a strategic marketing partner.

A Vendor:

• Waits for you to order assets
• Does not align deadlines with urgent client needs
• Addresses requests as one-off projects
• Drops a generic monthly click-report in your inbox

A Strategic Marketing Partner:

• Proactively audits your digital ad testing frameworks
• Aligns creative video production directly with your sales funnel
• Actively protects your bottom-line budget
• Recommends the tactics to support the desired strategy

The difference between the two is staggering, and the consequences of choosing the wrong team will be evident when it’s time to assess.

Choose a fractional marketing team that has your best interests in mind. Marketing is not a reactive game, but a proactive strategy that doesn’t quit when you turn your computer off.

Scale Your Enterprise Possibilities with Fierce

Stop wasting your time and money waiting for a change while your team drowns in work.

Trying to tough it out in-house is only going to lead to overhiring and overworking your team. This means low production at a high cost.

It’s time to reclaim your bandwidth and inject specialized creative power into your company. At Fierce Creative, our fractional marketing services offer both expertise and relief with our wide range of services that give you the capacity to grow.

We’re ready to build your strategy and work alongside your team to produce effective work with real results. That’s what a true fractional marketing team does. We show up before the problem with a solution that’s made to last.

Let’s build your sustainable marketing plan together. Reach out to our team today to see what building a custom, fractional marketing team can look like for you.