Building Performance Association (BPA)
- Brand Strategy
- Event Marketing
- Branding & Graphic Design
- Web Design
- Email Marketing
- Social media
Supporting Home Performance Workers
The Building Performance Association (BPA) is a nonprofit organization committed to increasing the expansion of home and building performance and promoting energy efficiency nationwide. The organization is made up of a network of 20,000+ industry professionals, ranging from contractors in the field to program managers and policymakers.
The Fierce team is truly an extension of the BPA marketing team. We work with them every day to provide ongoing strategy, event marketing support and strategic campaigns to grow the organization and support the industry as a whole.
Overall Brand Strategy
Our work with BPA extends across multiple areas of their organization. With several programs and initiatives, our brand strategy builds upon the main BPA brand.
The Fierce team has been instrumental in helping further develop and solidify the BPA brand… BPA needed a strong team to round out and support BPA communications, and their staff was able to do just that.
The Fierce team is great to work with. I would say their flexibility and agility are a huge asset and one of the main reasons I love working with them.”
- Katie Miller
Marketing Director, BPA
Events Keep the Industry Engaged
- Brand Design
- Messaging
- Web
- Social
- Live Coverage
BPA is know for their events. For 40 years, BPA has put on the National Home Performance Conference and Trade Show (NHPC). Additionally, they offer a couple regional events throughout the country each year. We work with their team to bring these events to life, including the full event marketing strategy, logo and collateral design, email marketing, social media marketing, paid campaigns, and on-site photo and video coverage.
NHPC'25 Was BPA's Biggest Conference. Ever.
We've seen growth year over year with this conference, and 2025 was a record-breaking year. The event had 2,846 attendees from all 50 states. Additionally, we brought in 114% of our exhibitor revenue goal at the trade show and 100% of our event sponsorship revenue.
Web Design, Development & Maintenance
BPA’s website is the hub for the home performance industry – delivering users with the latest updates, policy information, stories and event updates.
Email Marketing
Our direct line to home performance contractors and professionals
Email marketing has proven to be our most effective channel for marketing to our audience. With a list of over 25,000, we use a segmented approach to deliver relevant messages to our different audiences.
Average Open Rate: 42.8%
Nonprofit industry average is 40%Average Click Rate: 7.7%
Nonprofit industry average is 3.27%
Engagement on Social
BPA maintains a strong presence on LinkedIn, Instagram and Facebook. Our organic strategy includes posting consistently across channels while custom-tailoring the visual and message on the channels.
Four three years in a row, LinkedIn has delivered consistent results and growth for the organization. In 2025, we saw a 20% increase in followers, 18% increase in impressions and 10% increase in viewers. Starting a LinkedIn newsletter built us a new subscriber list of almost 2,000 additional contacts on the channel.