BPA NHPC 2023 Announcement Video
Each year, the Building Performance Association (BPA) hosts a national conference where thousands of professionals gather for education, networking and industry updates. To kick off our marketing for this event in April 2023, we stated with a high-energy video announcement on social media. Over the next few months, we’ll implement a full event marketing strategy, including web support, email outreach, social media, paid ads and more.