Michaels Halloween Eguide
When facing a pandemic and a holiday that revolves around mingling with neighbors, strangers and community exchange, we helped to tell the story of safe and fun ways to celebrate the season with Michaels Craft & Art Supplies. This particular campaign support was for our partner team in Canada. With it being an e-book, we had flexibility in designing to a shape and size that would fit the request. A square booklet seemed appropriate as the influencers used throughout the piece were primarily sharing through their Instagram channels. Enjoy this delightful little piece from one of our favorite craft stores this Halloween.