Warming Trends Website Questionnaire ContactYour Name* Your Email* GeneralName of Business* In one phrase, what does Warming Trends do? Share your elevator speech on "What is Warming Trends?"Tell us about your role as part of Warming Trends.Tell us what it's like to work for Warming Trends.Who does your company serve? (Describe your customers)What problem do you solve for your main customers (dealers/distributors/contractors)?What problem do you solve for the homeowner/end user?For the new website, who of your customers will benefit most from the information and what do would you want them to find there?About the Warming Trends BrandWhat are five words you would use to represent Warming Trends?What attributes and/or emotions do you want associated with your brand? What attributes and/or emotions do you NOT want associated with your brand? Anything else you'd like to add about the brand collateral, sales materials, web or social media?Business CompetitorsWho are your competitors?What sets your business apart from the competition?More on Your AudienceDescribe your ideal customer/client.Describe your less than ideal customer/client.What do you spend the most time communicating to your customers?What key points do you use in selling Warming Trends in to a new customer? What do you find works best?Your WebsiteWhat do you like about you current website?What do you NOT like about you current website?What would save you time or help create efficiencies if the website or collateral could deliver on?What are some websites you really like?design, functionality, content, etc.What are some websites you DO NOT like?design, functionality, content, etc.Your wishlist for features and functionality fo your new website: Email collection Custom forms Ability to add products Ability to add video Blog Event promotion Event RSVP functionality Educate Booking forms (consultation, reservations, meeting, etc.) Staff Bios Sell Courses Sell & Ship Products What are the key objectives for the website? Drive leads Encourage sales Increase brand awareness Educate audience Encourage onsite or social media interaction Drive contact form entries Deliver requests for a quote Increase direct bookings What specific actions should visitors take on the website?What does success on your website look like to you?Other Digital MediaHow important do you feel social media is in sharing the Warming Trends brand story and reaching customers? Very Important Somewhat Important Neutral Somewhat Unimportant Unimportant How important do you feel it is to focus on creating new video content for Warming Trends? Very Important Somewhat Important Neutral Somewhat Unimportant Unimportant Anything else you'd like to share? Δ
