Why Pinterest Ads Should Be Part of Your Marketing Mix

Remember the days when Pinterest was just a digital cork board for collecting dreamy home decor ideas? Now, Pinterest serves as a powerful visual discovery engine where millions of people are actively searching for products and solutions to improve their lives. This makes it an ideal platform for businesses to showcase their products and connect with potential customers who have a high “purchase intent.”

This isn’t just a guess either; Pinterest’s own data backs this up. 97% of the top searches on Pinterest are unbranded, meaning users are exploring and open to discovering new products and brands. This directly translates into action: 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. This shows the platform’s power in driving purchase decisions and highlights its value for businesses like yours looking to reach consumers actively seeking inspiration and solutions.

When we first ran Pinterest Ads, we quickly saw how efficiently we could reach people searching for specific products and trends. Whether your goal is to boost brand awareness, drive traffic to your website, generate leads or boost product sales, Pinterest Ads provide the tools to achieve success.

After running a four-month campaign for one of our clients, the Pinterest ads reached over 1 million users, generated over 32 leads and generated over $17K in sales. These results came with a budget of only $3K, out-performing our current Meta strategy.

By using high-quality images and videos, crafting compelling and keyword-rich descriptions, and leveraging Pinterest’s detailed targeting options, you can effectively reach your ideal customers. Industries like e-commerce, travel & hospitality, food & beverage and home improvement can all benefit from the platform’s visual nature and engaged user base.

Over the last decade, Pinterest has evolved into a dynamic marketing platform that offers huge potential for businesses of all sizes and industries. Because Pinterest users are actively looking for ideas and inspiration, Pinterest Ads offer a unique opportunity to connect with your ideal customer at the perfect moment. Ready to grow your brand using Pinterest? Let’s chat!