Digital Ad Pre-Campaign Questionnaire

Before we Get Started
We want to know more about you

We start with some questions for you to get a better understanding of your brand and business goals. There is no need to rush through all of these questions. You can also have multiple people in your organization work through this. Answer as much as you can. The more detail we get here, the better we can help with your brand vision and execute the goals of your website. We can't wait to hear from you!

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Contact

Name*

First Last

Email*

Business & Campaign Goals

Name of Business*

Primary Objectives*

Please rank your top 3 priorities

Success Metrics (KPIs)*

How will you measure success? (e.g., Cost per Lead, Return on Ad Spend? (ROAS)

The "Big Win"*

If we look back in 3 months, what specific outcome would make this campaign a massive success in your eyes?

Target Audience & Market

Ideal Customer Profile*

Describe your perfect customer (Age, gender, location, job title, or interests). Include multiple personas as needed with noted corresponding brands.

Pain Points*

What specific problem does your product or service solve for them?

Unique Selling Proposition (USP)*

Why should a customer click your ad instead of a competitor’s?

The Sales Process*

Once a lead is generated, what is your internal follow-up process? Who handles them, and how quickly?

Creative & Technical Assets

Existing Assets*

Do you have high-quality photos, videos, or brand guidelines we should use?

Offer/Incentive*

Is there a specific "hook" (e.g., 20% off, free consultation, whitepaper download) we can use to drive conversions?

Tracking*

Do you currently have Google Analytics, Google Tags or other tracking codes installed on your site?