Why Your Website Needs Ongoing Maintenance

There. You’ve done it. You’ve spent months working with your web team to create a new website and now (exhale) it’s live!

So…what’s next?

Now, we get right back to work.

Your new site is not a one and done experience. Now is the time to see how it performs for your site guests and for search engine traffic. Now, your content strategy begins to keep them coming back. You may think your internal team can absorb the work of the new website. After all, you’re thinking it should be easier now that it’s new, right?

For the most part, that’s true. Yes, it will be easier to update and the content flow should be fresh, but in our experience, if you don’t have someone who is focused on site performance after its launch, over time you’ll land right back where you started. Believe us, we’ve seen it.

Think of the problems the web team just solved in creating your new site – optimized content, better organization and presentation of content, better UX/UI design, ADA-compliance, functioning forms and connections to your CRM in play.

If you don’t want to land back where you started with poor Google search performance, confusing or misplaced content, image sizes that are too large they slow down the site, forms or links that are broken or confusing navigation, etc., then you need (even a small) ongoing support system from your web team.

Protect your investment and ensure that it will continue to perform at its highest level, from launch on.

Reasons why you need ongoing web care from your web team:

• Any new content added to your site will need to optimized – meta descriptions, alt tags on images, proper titles, reviewed keywords.
• Any images need to be properly sized and optimized.
• Any video needs to be properly added.
• New pages can be added with purpose and optimal performance if you build them new (and not duplicate another page and try to make that work).
• All plugins will remain updated.
• All content is added with best practices for ADA compliance.
• If something goes awry from your internal team posting something, we can quickly remedy it.
• New site functionality can be added with thoughtful and resourceful consideration of how the site is built to best bring that new concept into action.

Your web creation team knows the site better than anyone. They too want it to remain healthy and deliver on performance after launch. Leverage their knowledge and you’ll be saving your organization both time and money in the long run by protecting your investment.