Move to Michigan Campaign
In partnership with KemperLesnik, we worked with Cornerstone Alliance to roll out their new Move to Michigan campaign. This campaign encourages and incentivizes workers from Chicago to move to Southwest Michigan–filled with beautiful coastal communities. Qualifying candidates are eligible for up to $15,000 toward a new home and their choice of over $5,000 in additional perks.
The Fierce team helped bring this campaign to life by developing the branding and designing the landing page to share full details and collect information from those interested. We also assisted with the development of social media ad graphics and SEO strategy. Soon after the launch of the site and distribution, Cornerstone Alliance saw a positive response with a great number of candidates requesting more information.
As prospects convert and make the move to Michigan, this campaign will bring more revenue to coastal southwest Michigan cities that have been impacted by the lack of tourism from COVID-19.