Schaub Projects Social Setup and Management
After recently working with the new architecture firm, Schaub Projects, to develop the brand and build a website, we were tasked with extending their online reach via social media. To stay in front of the company’s audience, we built out business pages on Facebook, Instagram, Pinterest and Houzz. Most recently, we developed an overall strategy and set up an editorial calendar to consistently share content and engage their audience.
Starting with a clean slate, we set up a business profile and developed ideas around featuring completed projects and sharing insights from the blog. In less than two months, the page has over 200 likes.
Since the Schaub team has visually compelling content, Instagram was the ultimate platform to share images and feature projects. We set up the Instagram business account, followed key players in the industry, implemented a posting strategy and used hashtags to gain traction.
When preparing to design a dream home, many people turn to Pinterest for inspiration, and we knew Schaub needed a presence on this channel. We created the account and implemented a strategy to share original content and build out inspiration boards.
Houzz is an online community for home renovation and design. We set up a “professional account” to showcase projects and reach potential customers.