BPA Polling Place Safety
As part of our ongoing support for the Building Performance Association (BPA), we helped plan and execute a campaign to promote safe polling places for in-person voters this year. This campaign equipped building performance contractors with the resources they needed to contact polling places and sell their services to reduce the risk of COVID-19 transmission on Election Day.
To share this information, we developed downloadable resources and housed them on a landing page to be shared with contractors. We also developed a landing page to share with polling place officials to explain why they should consider working with a BPA contractor.
Engaging a highly targeted audience with our outreach, this campaign reached nearly 700 contractors and 130+ contractors downloaded the resources.