Why Your Search Ads Aren’t Converting: 3 Common Mistakes

You’ve invested time and money into your Google search ad campaign, but you’re not seeing the results you expected—don’t worry, you’re not alone. Search ads demand attention, research and continuous optimization, which is why many businesses struggle to get the most out of them. Here are three common pitfalls we see that can hinder the success of your search ads.

No Landing Page
Having a search ad without a landing page is similar to a boat without a sail. You end up wandering aimlessly, and so will users who stumble across your page from a search ad. When someone clicks your ad, you don’t want them wandering around your website, you want to give them a direct path to what they’re looking for. That’s why users should land on a dedicated landing page when they click on your search ad. On this web page, you can guide them towards a specific action, whether it’s filling out a form, downloading a resource, or making a purchase. It’s all about control and conversion. To keep your users focused on the goal, ditch the distractions. That sometimes means no navigation menus on your landing pages. You want them to dive right in, not get lost in a sea of options.

Incorrect Targeting
Incorrect targeting is like shooting arrows in the dark – you might hit something, but it probably won’t be your target. It’s a waste of time, money, and effort. If your ads are reaching people who aren’t interested in your product or service, you’re not only wasting your budget but you’re also damaging your brand reputation. Use tools like Audience Insights to learn their desires and online habits. By understanding their motivations and search behaviors, you can craft targeted ads that resonate and convert.

No Keyword Research
Keywords aren’t just words; they’re the magnet that attracts those searching with what you’re offering. By crafting a killer keyword strategy, you’re not just attracting traffic – you’re attracting qualified traffic. Keyword planning tools help connect your brand to what users are actually searching.

Ready to increase your online visibility and conversions? We’re here to help you achieve your Google Ads goals.

• Remember to craft dedicated landing pages that guide users seamlessly to the point of conversion, ensuring a smooth and efficient customer journey.
• Leverage powerful tools like Audience Insights to find your ideal audience and tailor your messaging to resonate with them.
• And with a strategic keyword strategy crafted using Google Keyword Planner, attract qualified traffic and drive conversions.

It’s time to take your search ad campaigns to the next level!