Building Trust & Driving Traffic with Online Resource Libraries

Online resource libraries are the perfect blend of SEO power and useful content for your audience. Whether it’s 10 or 300 pieces of content, there are benefits for both you and your visitors. Here are a few of the reasons we love resource libraries.

They drive web traffic.

Valuable resources are a great way to get more users to your site. And when you include valuable information in your resources, you’re creating loyal visitors. They’ll come back again and again to see the new content you release.

They build trust in your industry.

A well-organized and relevant resource library can position your brand as the trusted source for reliable information.

They boost your SEO.

Search engines love relevant content. When you consistently add new resources and optimize them with keywords, search engines will rank your site higher. As your library continues to grow, your site will show up for a broader range of topics.

We’ve created and help manage a few resource libraries for our clients, and they take work. A few of our best practices include:

Regularly adding new content – We recommend new resources once a month at minimum. If we can add one a week, we always recommend that.

Organizing resources by category – As the libraries grow, we have to use tags, categories and topics to help users find what they are looking for quickly.

See a Couple in Action

BPA

BPA’s resource library was built with the goal to easily search and filter by resource type, downloadable, podcast, video, etc. This makes it easy for users to find the kind of resource they are looking for that fits their learning needs.

Yoderbilt

Yoderbilt’s library feeds with a Pinterest-style layout, and is part of the customer service Yoderbilt is known for. When a customer purchases a greenhouse, Yoderbilt provides them with resources and ongoing information.