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Adding Google Ads to the Marketing Mix
Over the past couple of years, our team has been running Google Ads with some of our clients. We’ll be honest, starting and running Google ads is overwhelming at first. But as we’ve gotten more into them, we’ve discovered how great of a tool they are for an existing marketing mix. When it comes to…
Read MoreAI Meets Creativity: The Rise of AI Voice Generation
AI voice generation is a new tool that has been emerging in creative spaces all over the internet. The software has the ability to analyze 30 seconds or more of previously recorded voices, create a profile and generate new audio of the existing voices saying whatever you’d like them to say. For a video producer…
Read MoreIf you’re not doing this, you’re not trying
It’s that feeling you try to avoid at all costs. The one where you sit and line out all of the risks, the pros, and cons of every scenario. You solve for all the outcomes you can possibly think of, you talk yourself in circles about what you would do if this happens or if…
Read MoreSocial Media Trends that You Should Know
Social media trends are an ever-evolving cycle. If you don’t jump on them right away you are behind. Some trends last longer than others or are prioritized by the specific platform’s algorithm while others last only a week or two. Here are the most recent trends on a few of our favorite platforms. Instagram: Photo…
Read MoreFinding Your Brand’s Voice
When it comes to your business, getting your brand voice set is a crucial part of the process. Why? It’s an integral part of your identity! But what exactly is it? At its core, brand voice is the unique tone your business creates and uses to communicate to your audience. For example, your brand voice…
Read MoreHow Different Parts of Marketing and Branding All Work Together
We recently had a client come to us for help designing a postcard. Of course, we were immediately excited to help a new brand. We started working on the copy and design of the card, and the project expanded into developing a landing page design. Now from this landing page, we’ll be working on a…
Read MoreUnlocking Creativity: How We Do It
At Fierce, creativity is the lifeblood for both the agency as a whole and each employee. We understand the power of unlocking creativity and harnessing its potential. Here, we will walk you through our approach to unlocking a bit of that “fierce” creativity. Creating the Right Environment: We believe that creativity thrives in an environment…
Read MoreLet’s Talk AI
Artificial Intelligence (AI) has undeniably become one of the most talked-about technologies of our time. From self-driving cars to voice assistants, AI is transforming industries and reshaping the way we live and work. Its potential has captured the imagination of businesses worldwide, including marketing companies seeking to leverage its power. As AI gains popularity; however,…
Read MoreNavigating A Social World
We’re long past the days of Y2K, fearing technological errors that would wreak havoc on the world. Although now, we have AI and robots to worry about—but I digress! The point is, we’ve come so far when it comes to technology, and ways to connect to the world and others, especially when it comes to…
Read MoreSprint, Don’t Walk. Marketing an Event in 45 Days
When you don’t have six months to roll out an event marketing strategy, 45 days will have to do. This spring, we started working with InvestMidwest to market their first event back in person since 2019. When they came to us with a quickly-approaching event, we jumped right in to get the word out on…
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