The Art of Retargeting

Graphic that reads, "Leads can increase to 22% through retargeting."

Picture this: You’ve partnered with us to create an eye-catching website or a killer ad campaign, and people are flocking to your site like bees to honey. But then, life happens, and they’re gone in the blink of an eye. Don’t worry, though! Retargeting is your secret weapon to get them back, and today, we’re…

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Landing Page Magic: A Collaborative Approach for Conversions

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In the fast-paced world of digital marketing, where every click and every second counts, the landing page serves as a critical juncture between curiosity and conversion. A well-optimized landing page makes the difference between a lost opportunity and a successful conversion. But how do you ensure that your landing page has that magic touch that…

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Adding Google Ads to the Marketing Mix

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Over the past couple of years, our team has been running Google Ads with some of our clients. We’ll be honest, starting and running Google ads is overwhelming at first. But as we’ve gotten more into them, we’ve discovered how great of a tool they are for an existing marketing mix. When it comes to…

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AI Meets Creativity: The Rise of AI Voice Generation

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AI voice generation is a new tool that has been emerging in creative spaces all over the internet. The software has the ability to analyze 30 seconds or more of previously recorded voices, create a profile and generate new audio of the existing voices saying whatever you’d like them to say. For a video producer…

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If you’re not doing this, you’re not trying

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It’s that feeling you try to avoid at all costs. The one where you sit and line out all of the risks, the pros, and cons of every scenario. You solve for all the outcomes you can possibly think of, you talk yourself in circles about what you would do if this happens or if…

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Social Media Trends that You Should Know

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Social media trends are an ever-evolving cycle. If you don’t jump on them right away you are behind. Some trends last longer than others or are prioritized by the specific platform’s algorithm while others last only a week or two. Here are the most recent trends on a few of our favorite platforms. Instagram: Photo…

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Finding Your Brand’s Voice

Illustration of two microphones with text bubbles coming from them. Text in the bubbles reads, "Finding your brand's voice."

When it comes to your business, getting your brand voice set is a crucial part of the process. Why? It’s an integral part of your identity! But what exactly is it? At its core, brand voice is the unique tone your business creates and uses to communicate to your audience. For example, your brand voice…

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How Different Parts of Marketing and Branding All Work Together

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We recently had a client come to us for help designing a postcard. Of course, we were immediately excited to help a new brand. We started working on the copy and design of the card, and the project expanded into developing a landing page design. Now from this landing page, we’ll be working on a…

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Unlocking Creativity: How We Do It

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At Fierce, creativity is the lifeblood for both the agency as a whole and each employee. We understand the power of unlocking creativity and harnessing its potential. Here, we will walk you through our approach to unlocking a bit of that “fierce” creativity. Creating the Right Environment: We believe that creativity thrives in an environment…

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Let’s Talk AI

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Artificial Intelligence (AI) has undeniably become one of the most talked-about technologies of our time. From self-driving cars to voice assistants, AI is transforming industries and reshaping the way we live and work. Its potential has captured the imagination of businesses worldwide, including marketing companies seeking to leverage its power. As AI gains popularity; however,…

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