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Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…

Black History Month shines a light on the Black community, honoring those who have paved the way for so many innovations, so many breakthroughs, and so many culture-shifting movements that have influenced and impacted us. Our team wanted to tap into this and highlight those influential Black figures who have inspired us. Whether it be…

Juneteenth has never been a celebration of victory or an acceptance of the way things are. It’s a celebration of progress. It’s an affirmation that despite the most painful parts of our history, change is possible—and there is still so much work to do.  -Barack Obama Today doesn’t mark Abraham Lincoln’s signing of the 1863…

Women’s History Month shines a light on the vital role women have played in American history— roles that otherwise might have gone unnoticed. We value the contributions made by women throughout the world and the many exemplary women that we get the privilege to work with. Being a female leader in today’s society is about…

We celebrate the creators, the makers, the shakers who have left a mark on our society, our culture—our country. Where would we be if it were not for the fierce, fearless women who refused to back down from a challenge? All we know is that we’re grateful and we stand in awe and the many…

Throughout February, we reflected on the many historical figures who have left behind a lasting legacy for us and the rich culture that has inspired so many movements. We also took many moments to pause and appreciate the unapologetic creativity that has shifted the way we see Black stories. Check out some of the remarkable…

I’ve always loved creating. Whether it was writing short stories during math class or drawing on my bedroom wall (under my mattress when I got caught writing on my wall), I was always finding ways to express myself creatively. This month, and always, I celebrate the Black voices that have inspired and shaped me into…

The year which shall not be named is gone and a new year is among us! As we’re still in the beginning of 2021, the familiar idea of, “New year, new me,” is in the air, but we’re here to counter that thought with another—what’s wrong with staying the same? Now we know this sounds…

We nerd out over a few things at Fierce, and strategy is one of those things. Just like playing a strategy board game, you’ll never win if you don’t start with a clear plan and follow that plan all the way to the finish line. Although, in real life, you don’t win as you would…

The thought of ramping up your marketing strategy might seem bizarre during a pandemic, especially as many businesses are slowing down. Or you might even be saying, “What’s the use?” We understand the dilemma, and ultimately you have to know what’s right for your business. But we’re here to tell you that as trying as…