Suppliers Chemical Brand & Ecommerce Website
June 2, 2025
When the business changed names, Suppliers Chemical (formerly known as Q Performance), needed quick (literal 90-day) strategy on creating and owning a new brand from visual identity to online presence – all while maintaining its customers during the transition. Our conversations lead to a swift rebrand and a dynamic new website with ecommerce capabilities.
Logo & Branding Design
Our team undertook the full development of Suppliers Chemical’s new brand identity. This involved crafting a distinctive logo, selecting a fresh color palette, and choosing fonts that convey both professionalism and innovation. Recognizing the importance of their specialized product lines, we also created separate branding for their Fleet Wash chemicals line. This sub-brand has its own unique logo treatment, colors, and fonts, establishing a clear and strong identity within the broader Suppliers Chemical umbrella.
Website Design & Development
With the new branding solidified, we moved on to the design and development of their new website. A key focus for Suppliers Chemical was including e-commerce, an aspect they hadn’t fully explored before. We designed and developed a robust shop page, enabling them to now take online orders directly through their site. This new capability opens up significant opportunities for growth and streamlines the purchasing process for their commercial customers. Check it out for yourself at https://supplierschemical.com/.
Video Production
A significant component of this project involved video work for Suppliers Chemical’s products. We assisted in creating the video scripts and filming their team in our studio. Our team then cut and edited the footage to create high-quality videos that are now featured on their individual product pages.
Social Media Management
To complement their new brand and website, we also established Suppliers Chemical’s presence across key social media platforms. We created new profiles on Facebook, LinkedIn, and YouTube, carefully crafting their brand voice and tone to ensure consistency across all channels. We’re continuing to support Suppliers Chemical with ongoing social media management with a heavy video emphasis.
