Brand Messaging Video Success Story: Launching “Built to Win”

Starting of Success

When National Cart Co. reached out to us, it came by way of a recommendation from one of our existing clients, Truck Centers Inc. Their original ask was simple: they were interested in creating an “About Us” video similar to one they’d seen us develop before.

But once we got into conversations about their goals, timeline, and bigger-picture strategy, it became clear that there was an opportunity to do something more impactful, especially with an important industry conference coming up within the month.

At the time, the client was rolling out new brand messaging strategy centered on their idea: “Built to Win.” Rather than starting with a traditional company overview, we recommended leading with the brand messaging through video that could introduce this new positioning to both internal and external audiences.

The goal was to create a strong opening statement with something that clarified who they are, what they stand for, and why it matters. This approach also set them up to build future content, like an “About Us” video, on a solid foundation.

Bringing “Built to Win” to Life on Screen

From there, we focused on translating the “Built to Win” message into a video that felt clear, confident, and easy to digest for audiences on the move. Through concise video storytelling, purposeful visuals, and a pace that respected the viewer’s time, the video delivered the message without overexplaining or overproducing.

Timing played a major role in the success of this project. The finished video debuted at a major conference, where it was used to kick off the client’s sales presentation and set the tone before any conversations began.

The video also played silently at their booth throughout the event, giving prospective clients a quick, visual introduction to the brand while the team met one-on-one with attendees.

Results and Takeaways

After the conference, the feedback was exactly what you hope to hear. The quick turnaround made a real difference, and the client felt the video kicked off their presentation in a strong, confident way.

By leading with brand messaging instead of a traditional “About Us” video, “Built to Win” became the entry point to their brand, and a message they’re now able to carry forward across future marketing efforts.

Ready to tell your brand story next?

Spend some time reviewing our work, process and more on our video portfolio, or reach out and schedule a time to talk with us today.