2019 PDCA EXPO
The Painting and Decorating Contractors of America (PDCA) recently hosted their annual EXPO, one of the world’s leading events for painting contractors. We helped the PDCA team develop messaging, design collateral, update their website, run marketing campaigns and engage attendees in preparation for this event.
2019 EXPO Logo
Save the Date
Social Media Promotion
Over the past six months, we developed and implemented a social media plan to promote the 2019 EXPO. Our efforts were divided into different topics and aimed to reach two different audiences– attendees and event sponsors. The social media strategy was executed on Facebook, Twitter and Instagram, reaching our audience before, during and after the event.
We developed a series of event-specific emails to boost attendance and communicate with attendees. From stand-alone emails to mentions in the weekly enews, we saw a consistent engagement rate on event content in our email marketing efforts. See the thank-you email sent to all attendees below.