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Marketing & Creative Bites

Our take and tips on all things marketing.

Marketing can be overwhelming, here we provide a mix of the frequently asked questions, as well as, a few new creative concepts we’re trying on our projects that we’d love to share with you. You never know when one idea will spark another so - go ahead! Take a scroll…

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A woman with long hair faces away from the camera to set up lighting for a video shoot in a small office room. Words and phrases like "marketing", "video", "digital strategy", "", and "web design" are lightly laid over the image near the bottom.

Why Video Works Better With a Video Content Strategy

Insights 
  • Rebecca Clayton
A person's hand holding a smartphone showing a pink "APPROVED" notification screen with a white checkmark. The background shows the person lounging by a bright blue swimming pool on a sunny day.

The OOO Strategy: Enjoy Your Summer Without Ghosting Your Audience

Insights 
  • Dajah Ray-White

Brand Messaging Video Success Story: Launching “Built to Win”

Recent Projects 
  • Rebecca Clayton
Is Digital Advertising Right for Your Business in 2026?

Is Digital Advertising Right for Your Business in 2026?

Insights 
  • Emily Bax
Why video strategy matters

Video Marketing Strategy: Why It Matters in 2026

Insights 
  • Rebecca Clayton
Video for Business

Video Marketing for Business: What Types of Video Content Actually Drive Results

Insights 
  • Rebecca Clayton
Why Most Digitals Ads Don't Work

Why Most Digital Ads Don’t Work (And It’s Not the Platform)

Insights 
  • Emily Bax
Why Video Content is Essential

Why Video Content is Essential for Your Brand’s Conference and Trade Show Appearance

Insights 
  • Rebecca Clayton
Paid vs Organic content graphic

Organic vs. Paid Ads: You Need Both

Insights 
  • Emily Bax

Google Ads vs. Meta Ads: Which Platform is Right for You in 2026?

Insights 
  • Emily Bax

SRFC Law Firm: Custom Website Design and Development

Recent Projects 
  • Emily Bax

Refresh vs ReDesign: Know the Difference

Insights 
  • Kate Manfull
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🎥 A day in the life of a photo and video shoot 🎥

Each year, we get to join @buildingperformanceassociation for their national conference. Most recently, we visited Columbus, Ohio, to capture three days of photo and video content, capturing the energy of the event and collecting content to use in future marketing. It`s the ultimate content batch day. Plus, some fun in between!

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🎥 A day in the life of a photo and video shoot 🎥

Each year, we get to join @buildingperformanceassociation for their national conference. Most recently, we visited Columbus, Ohio, to capture three days of photo and video content, capturing the energy of the event and collecting content to use in future marketing. It's the ultimate content batch day. Plus, some fun in between!

We`re proud to announce our partnership with @saintcharlesoktoberfest for their 2026 event! We look forward to supporting this nonprofit and our community ongoing social media content, paid strategies and local outreach.

If you`re in the area, be sure to save the date for Missouri`s #1 Oktoberfest: September 25-27, 2026, in Frontier Park 🍻

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We're proud to announce our partnership with @saintcharlesoktoberfest for their 2026 event! We look forward to supporting this nonprofit and our community ongoing social media content, paid strategies and local outreach. 

If you're in the area, be sure to save the date for Missouri's #1 Oktoberfest: September 25-27, 2026, in Frontier Park 🍻

We’re welcoming Tori Dorough to the Fierce team! With a background in news and marketing, she’s here to deliver rapid-fire strategy and creative storytelling. We couldn’t be more excited to have her energy in the mix.

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We’re welcoming Tori Dorough to the Fierce team! With a background in news and marketing, she’s here to deliver rapid-fire strategy and creative storytelling. We couldn’t be more excited to have her energy in the mix.

What would your summer look like if you didn`t have to come up with social content on the fly, stress over your marketing strategy or monitor social channels all day? We think pretty good.

May is the perfect time to tap into the crew at Fierce to build a full schedule of social content that lasts all summer. If you`re ready to relax poolside and just hit the "approve" button, we`ve got you covered.

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What would your summer look like if you didn't have to come up with social content on the fly, stress over your marketing strategy or monitor social channels all day? We think pretty good. 

May is the perfect time to tap into the crew at Fierce to build a full schedule of social content that lasts all summer. If you're ready to relax poolside and just hit the "approve" button, we've got you covered.

Great week on site for BPA`s 2026 National Home Performance Conference & Trade Show! We work with their team all year to market this event that brings together pros from all 50 states.

Once on-site, it all comes together, and we get to capture the energy of the event through photo, video and connecting with attendees.

@buildingperformanceassociation

#NHPC26 #EventMarketing

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Great week on site for BPA's 2026 National Home Performance Conference & Trade Show! We work with their team all year to market this event that brings together pros from all 50 states. 

Once on-site, it all comes together, and we get to capture the energy of the event through photo, video and connecting with attendees.

@buildingperformanceassociation

#NHPC26 #EventMarketing

Creating a scalable brand is about intention and communicating clearly. Brand strategy is built around your customers and what will resonate. It`s not built one post at a time.

Is your brand built with intention?

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Creating a scalable brand is about intention and communicating clearly. Brand strategy is built around your customers and what will resonate. It's not built one post at a time.

Is your brand built with intention?

We`ve been loving connecting with the next generation of designers recently, from visiting the Graphic Design and Portfolio Development class at @stchascc to hosting @mizzou`s Design Club.

We chatted about all things agency life, like daily workflows to navigating client relationships and finding ways to stand out in a crowded creative market.

A huge shout-out to @105mmproductions for the invite to SCC and @payton_strobel for coordinating the Mizzou visit!

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We've been loving connecting with the next generation of designers recently, from visiting the Graphic Design and Portfolio Development class at @stchascc to hosting @mizzou's Design Club.

We chatted about all things agency life, like daily workflows to navigating client relationships and finding ways to stand out in a crowded creative market.

A huge shout-out to @105mmproductions for the invite to SCC and @payton_strobel for coordinating the Mizzou visit!

Digital ads work best when your website is actually doing its job.

Ads don`t fix:
• Slow or confusing websites
• Unclear messaging
• Broken user experiences

They amplify what already exists.

That`s why we take a holistic approach. Our Website Audit helps assess performance, structure, and clarity, while our Digital Ads Audit looks at targeting, messaging, and spend efficiency. Together, they give a full picture of what`s helping or hurting results.

Before increasing budget, it`s worth knowing if your foundation is ready.

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Digital ads work best when your website is actually doing its job.

Ads don't fix:
• Slow or confusing websites
• Unclear messaging
• Broken user experiences

They amplify what already exists.

That's why we take a holistic approach. Our Website Audit helps assess performance, structure, and clarity, while our Digital Ads Audit looks at targeting, messaging, and spend efficiency. Together, they give a full picture of what's helping or hurting results.

Before increasing budget, it's worth knowing if your foundation is ready.

When we review a digital ads account, we don`t start with budgets or platforms.

We start with alignment:
• Clear goals
• Accurate tracking
• Messaging that supports the outcome

If those pieces don`t line up, even well-funded campaigns can struggle.

A Digital Ads Audit helps identify gaps early and create a clearer path forward — before performance issues turn into wasted spend.

If you want a more intentional approach to paid media, start with a Digital Ads Audit.

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When we review a digital ads account, we don't start with budgets or platforms.

We start with alignment:
• Clear goals
• Accurate tracking
• Messaging that supports the outcome

If those pieces don't line up, even well-funded campaigns can struggle.

A Digital Ads Audit helps identify gaps early and create a clearer path forward — before performance issues turn into wasted spend.

If you want a more intentional approach to paid media, start with a Digital Ads Audit.

Video marketing isn`t just about hitting "record." 🎥

The right type of video content drives real business results:
⭐ Branded content to build awareness
⭐ Educational videos to build trust
⭐ Conversion-focused videos to drive action

Ready to create videos that actually move the needle?

Learn more about our Video & Motion Design services today!

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Video marketing isn't just about hitting "record." 🎥

The right type of video content drives real business results:
⭐ Branded content to build awareness
⭐ Educational videos to build trust
⭐ Conversion-focused videos to drive action

Ready to create videos that actually move the needle?

Learn more about our Video & Motion Design services today!

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(636) 224-8085

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