Posting With Value

When we create content to be shared on social media, we want to make sure it reaches the right audience, at the right time, with the right message. The baseline for achieving that is providing value with each and every post. A few weeks ago, I shared a few notes about how posting consistently is…

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4 Social Media Trends to Watch for in 2022

Throughout 2021 we watched the landscape of social media change and shift, and last week we talked about some of these top trends that emerged throughout this past year. Looking forward to the new year, here are some of the top social media trends that we are predicting for 2022 and how you can stay…

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5 Social Media Takeaways from 2021

As 2021 comes to an end (seriously, how is that possible?), we’ve seen some common themes across the social media channels of our clients. Here are some of the top takeaways and tips: 1. Be Personal This is probably the top takeaway from this year and past years. Social media followers love a personal connection…

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How to Create a Social Media Strategy

A social media presence is essential to any business. In order to make the most out of your time and energy spent on your organization’s social media channels, you should develop a strategy. Here are the five parts of a social media strategy and how to apply them. Define your goals What do you want…

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Five Reasons to Spend more than $5 on a Logo

We know, we know. The price point is enticing isn’t it? To get a logo within just a few days for just a few dollars? Here’s our list of five reasons why you should spend more than five dollars on your logo. 1) Your dream is worth more than $5. Your logo is the cornerstone…

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