Insights
Why Pinterest Ads Should Be Part of Your Marketing Mix
Remember the days when Pinterest was just a digital cork board for collecting dreamy home decor ideas? Now, Pinterest serves as a powerful visual discovery engine where millions of people are actively searching for products and solutions to improve their lives. This makes it an ideal platform for businesses to showcase their products and connect…
Read MoreWhat is Production Value and Why Do I Need to Know it for My Video Project?
Video production timelines and budgets can look different across a variety of projects, and are more definitively determined by what we call, βproduction value.β Production value is a term we use to describe the general amount of money, time, resources, and talent invested in a single piece. For example, a 15-second commercial with upwards of…
Read MoreCreating an Online Ordering Experience Without an eCommerce Site
If you have a product-based business, selling online is nearly a necessity to expand your business. And sometimes, moving the buying experience online isnβt as simple as plugging product information into an out-of-the-box ecommerce solution. How we created an online store WITHOUT an eCommerce solution Yoderbilt Greenhouses has been selling handmade greenhouses for over a…
Read MoreWebsite Design & Development Process
When we work with our clients to design and develop a new website, we segment out the project into a few different phases. This process helps us and our clients stay organized and on top of every deadline along the way. Hereβs what happens in each phase of a website project. Project Strategy & Organization…
Read MoreWhy Your Search Ads Aren’t Converting: 3 Common Mistakes
You’ve invested time and money into your Google search ad campaign, but you’re not seeing the results you expectedβdon’t worry, you’re not alone. Search ads demand attention, research and continuous optimization, which is why many businesses struggle to get the most out of them. Here are three common pitfalls we see that can hinder the…
Read MoreBuilding Trust & Driving Traffic with Online Resource Libraries
Online resource libraries are the perfect blend of SEO power and useful content for your audience. Whether it’s 10 or 300 pieces of content, there are benefits for both you and your visitors. Here are a few of the reasons we love resource libraries. Drive web traffic. Valuable resources are a great way to get…
Read MoreA Checklist for Digital Ad Success
Thinking about running ads online? The best practices for digital ads change just about every week, but a few things remain steady. Each time we run a campaign, we run through a checklist to make sure we’re serving the right ads to the right people at the right time. Doing this makes sure we get…
Read MoreWhy Your Website Needs Ongoing Maintenance
There. Youβve done it. Youβve spent months working with your web team to create a new website and now (exhale) itβs live! Soβ¦whatβs next? Now, we get right back to work. Your new site is not a one and done experience. Now is the time to see how it performs for your site guests and…
Read MoreCreating an Online Ordering Experience Without an ECommerce Site
If you have a product-based business, selling online is nearly a necessity to expand your business. And sometimes, moving the buying experience online isnβt as simple as plugging product information into an out-of-the-box ecommerce solution. How we created an online store WITHOUT an ecommerce solution Yoderbilt Greenhouses has been selling handmade greenhouses for over a…
Read MoreWe posted daily on TikTok for 90 days. Hereβs what we learned.
With short form video leading the charge in all things social content, we leaned in and really tested what everyone preaches about short form platforms like TikTok, YouTube Shorts, and IG Reels: consistency. Hereβs a breakdown of what we did, how we did it, and what we learned for our clients looking to take on…
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