Insights

It’s a common misconception, one that even seasoned business owners sometimes grapple with: the difference between Public Relations (PR) and Marketing. While both are crucial for business growth and brand success, they operate with distinct goals, strategies and tactics. If confused it can lead to misallocated resources and possibly missed opportunities.  At Fierce Creative Agency,…

It’s not always easy to know when it’s time for a new website. So, how do you know when it’s time for a website refresh or a complete overhaul? Here are some key questions to ask yourself to determine if your current website is truly serving your business goals. Can it be updated easily? Your website…

Imagine shouting into a crowded stadium versus having a direct conversation the person you’re trying to reach. Which one is more impactful? That’s the difference between a generic Google Ad campaign and one honed in on your specific industry. Treating every business the same way in Google Ads almost always results in wasted budget and…

Sales and Marketing are often thought of together, but in reality not always working together. Often set up with separate strategies, these two key components for any business are essential to each other’s success. Marketing drives the leads. Sales converts those leads to customers. Communication and tracking of lead quality and sales conversions make all…

On-site event coverage is one of the best marketing tools we have for our clients. Whether it’s a four-day conference or holiday pop-up to feature a product, capturing footage and stories sets us up for marketing success all year long. Photo and Video to Use Ongoing Our team captures photos and videos of the event…

Remember the days when Pinterest was just a digital cork board for collecting dreamy home decor ideas? Now, Pinterest serves as a powerful visual discovery engine where millions of people are actively searching for products and solutions to improve their lives. This makes it an ideal platform for businesses to showcase their products and connect…

If you have a product-based business, selling online is nearly a necessity to expand your business. And sometimes, moving the buying experience online isn’t as simple as plugging product information into an out-of-the-box ecommerce solution. How we created an online store WITHOUT an eCommerce solution Yoderbilt Greenhouses has been selling handmade greenhouses for over a…

When we work with our clients to design and develop a new website, we segment out the project into a few different phases. This process helps us and our clients stay organized and on top of every deadline along the way. Here’s what happens in each phase of a website project. Project Strategy & Organization…

You’ve invested time and money into your Google search ad campaign, but you’re not seeing the results you expected—don’t worry, you’re not alone. Search ads demand attention, research and continuous optimization, which is why many businesses struggle to get the most out of them. Here are three common pitfalls we see that can hinder the…