Insights

At Fierce, we want every dollar you spend on advertising campaigns to be an investment, not an expense. But let’s be real: the digital advertising world makes it easy to spend money and hard to see where it went. Wasted ad spend is one thing that we look for when running our digital ad audits.…

Look, we understand: You love your business, but you probably don’t want to be married to your laptop when the weather is 85 and sunny. You already know that a consistent social media content strategy is non-negotiable for growth. You’ve seen the data. You know that when you go dark, your engagement dies, and the…

In 2026, the question isn’t whether digital advertising is relevant — it’s how and when it becomes right for your business. Digital advertising for business growth has evolved beyond simple impressions and clicks. It’s now about intelligent and intentional targeting, measurable outcomes, and a tightly aligned digital ad strategy that respects your goals, your audience,…

If you’re a business leader investing in video – or planning to – you’ve likely asked some version of this question: What kind of video should we actually be making? Between social trends, platform algorithms, and constant pressure to “post more”, it’s easy to assume that more video equals better results. But that’s rarely the…

If you’ve ever walked away from a paid campaign thinking, “Google just isn’t working for us,” or “Meta ads are dead,” you’re not alone. Growth-minded businesses invest real budgets into digital advertising expecting measurable results. When those results don’t show up, the usual suspects get blamed—Google’s algorithm, Meta’s targeting changes, LinkedIn’s rising costs, or the…