Insights
What does it mean to manage your brand?
Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…
Read MorePosting With Value
When we create content to be shared on social media, we want to make sure it reaches the right audience, at the right time, with the right message. The baseline for achieving that is providing value with each and every post. A few weeks ago, I shared a few notes about how posting consistently is…
Read MoreThe Importance of Your Buyer’s Cycle
The customer buying cycle is the process customers go through before they make a purchase. You might be asking, “What in the world does that have to do with me?” If you’re a business selling any sort of product, then it has everything to do with you. You see, the buyer’s cycle is so important…
Read MoreThe Fierce Take on Eight Leadership Actions
Being a boutique agency with a fairly small team, everyone needs to be a leader – show leadership within their area of expertise, which requires strong consistent actions. As we read recently in an article from Insperity there are eight actions that great leaders apply daily. Well, this got us thinking…What do these actions mean…
Read MoreConsistency is the Winning Strategy to Boost Your Reach
When we approach a marketing and communication strategy for our clients, there is never a one size fits all approach that works. What works for one brand may be terribly wrong for another. But, there are often some elements that work for all brands, and consistency is a strategy that always wins. Want to implement…
Read MoreBehind every great video is a great storyboard
Video is a powerful storytelling tool that can merge music, visuals and copy all into one complete piece. Not only this, it’s playing a bigger role in how people find your brand, social media platforms, and your website. With all of this possibility and demand for video content, it’s pivotal to have a clear and…
Read MoreWhat does it mean to manage your brand?
Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…
Read MoreBefore You Inquire About Your Video Project…
Video is a powerfully dynamic tool that utilizes writing, visuals, music, lighting, and animation to tell a cohesive story about a person, brand, or company. Our passion is creating ideas around your brand and developing content that puts you in front of the right audience. To do that most efficiently, and for the final video…
Read MoreWhy Storytelling Is Important For Your Business
We all love a good story. From the old-school Dr. Seuss books to Stephenie Meyer’s captivating Twilight series that still has us defending whether we’re Team Edward or Team Jacob (Team Edward, all the way). Stories have always been one of the most powerful ways of communication, allowing us to connect with our customers on…
Read MoreSimple Steps Your Brand Can Take to have an ADA Accessible Website
When the American with Disabilities Act (ADA) was signed back in 1990, the internet was not what it is today. Truthfully, when the ADA mentions website compliance, there are really no clear rules, but failure to comply can leave businesses facing lawsuits, financial liabilities, and a damaged brand reputation. Studies have also shown that businesses…
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