Insights
Building Trust & Driving Traffic with Online Resource Libraries
Online resource libraries are the perfect blend of SEO power and useful content for your audience. Whether it’s 10 or 300 pieces of content, there are benefits for both you and your visitors. Here are a few of the reasons we love resource libraries. Drive web traffic. Valuable resources are a great way to get…
Read MoreA Checklist for Digital Ad Success
Thinking about running ads online? The best practices for digital ads change just about every week, but a few things remain steady. Each time we run a campaign, we run through a checklist to make sure we’re serving the right ads to the right people at the right time. Doing this makes sure we get…
Read MoreWhy Your Website Needs Ongoing Maintenance
There. You’ve done it. You’ve spent months working with your web team to create a new website and now (exhale) it’s live! So…what’s next? Now, we get right back to work. Your new site is not a one and done experience. Now is the time to see how it performs for your site guests and…
Read MoreWe posted daily on TikTok for 90 days. Here’s what we learned.
With short form video leading the charge in all things social content, we leaned in and really tested what everyone preaches about short form platforms like TikTok, YouTube Shorts, and IG Reels: consistency. Here’s a breakdown of what we did, how we did it, and what we learned for our clients looking to take on…
Read MoreThe Perfect Match: PR Firms & Fierce Creative
Part of our work here at Fierce is to support public relations teams – and, for a bunch of creatives, I like to think that we’ve got it down to a science. Early in my career, I worked in both corporate advertising and then at a PR firm. With those experiences, I learned quickly that…
Read MoreSprint, Don’t Walk. Marketing an Event in 45 Days
When you don’t have six months to roll out an event marketing strategy, 45 days will have to do. This spring, we started working with InvestMidwest to market their first event back in person since 2019. When they came to us with a quickly-approaching event, we jumped right in to get the word out on…
Read MoreThe Action Plan
As the team lead, it’s my job to ensure that we stay creatively fed and have proper headspace to ideate. It’s the most abstract and constant challenge for working creatives. The expectation is that we don’t stop flowing with ideas and fresh thinking. That it just pours out of us at all hours. For the…
Read MoreWhat does it mean to manage your brand?
Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…
Read MorePosting With Value
When we create content to be shared on social media, we want to make sure it reaches the right audience, at the right time, with the right message. The baseline for achieving that is providing value with each and every post. A few weeks ago, I shared a few notes about how posting consistently is…
Read MoreThe Importance of Your Buyer’s Cycle
The customer buying cycle is the process customers go through before they make a purchase. You might be asking, “What in the world does that have to do with me?” If you’re a business selling any sort of product, then it has everything to do with you. You see, the buyer’s cycle is so important…
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