Insights
The Perfect Match: PR Firms & Fierce Creative
Part of our work here at Fierce is to support public relations teams – and, for a bunch of creatives, I like to think that weβve got it down to a science. Early in my career, I worked in both corporate advertising and then at a PR firm. With those experiences, I learned quickly that…
Read MoreSprint, Donβt Walk. Marketing an Event in 45 Days
When you donβt have six months to roll out an event marketing strategy, 45 days will have to do. This spring, we started working with InvestMidwest to market their first event back in person since 2019. When they came to us with a quickly-approaching event, we jumped right in to get the word out on…
Read MoreThe Action Plan
As the team lead, it’s my job to ensure that we stay creatively fed and have proper headspace to ideate. It’s the most abstract and constant challenge for working creatives. The expectation is that we don’t stop flowing with ideas and fresh thinking. That it just pours out of us at all hours. For the…
Read MoreWhat does it mean to manage your brand?
Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…
Read MorePosting With Value
When we create content to be shared on social media, we want to make sure it reaches the right audience, at the right time, with the right message. The baseline for achieving that is providing value with each and every post. A few weeks ago, I shared a few notes about how posting consistently is…
Read MoreThe Importance of Your Buyer’s Cycle
The customer buying cycle is the process customers go through before they make a purchase. You might be asking, βWhat in the world does that have to do with me?β If youβre a business selling any sort of product, then it has everything to do with you. You see, the buyerβs cycle is so important…
Read MoreThe Fierce Take on Eight Leadership Actions
Being a boutique agency with a fairly small team, everyone needs to be a leader – show leadership within their area of expertise, which requires strong consistent actions. As we read recently in an article from Insperity there are eight actions that great leaders apply daily. Well, this got us thinkingβ¦What do these actions mean…
Read MoreConsistency is the Winning Strategy to Boost Your Reach
When we approach a marketing and communication strategy for our clients, there is never a one size fits all approach that works. What works for one brand may be terribly wrong for another. But, there are often some elements that work for all brands, and consistency is a strategy that always wins. Want to implement…
Read MoreBehind every great video is a great storyboard
Video is a powerful storytelling tool that can merge music, visuals and copy all into one complete piece. Not only this, it’s playing a bigger role in how people find your brand, social media platforms, and your website. With all of this possibility and demand for video content, it’s pivotal to have a clear and…
Read MoreWhat does it mean to manage your brand?
Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…
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