Small Business
Posting With Value
When we create content to be shared on social media, we want to make sure it reaches the right audience, at the right time, with the right message. The baseline for achieving that is providing value with each and every post. A few weeks ago, I shared a few notes about how posting consistently is…
Read MoreConsistency is the Winning Strategy to Boost Your Reach
When we approach a marketing and communication strategy for our clients, there is never a one size fits all approach that works. What works for one brand may be terribly wrong for another. But, there are often some elements that work for all brands, and consistency is a strategy that always wins. Want to implement…
Read MoreBehind every great video is a great storyboard
Video is a powerful storytelling tool that can merge music, visuals and copy all into one complete piece. Not only this, it’s playing a bigger role in how people find your brand, social media platforms, and your website. With all of this possibility and demand for video content, it’s pivotal to have a clear and…
Read MoreWhat does it mean to manage your brand?
Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…
Read MoreWhy Storytelling Is Important For Your Business
We all love a good story. From the old-school Dr. Seuss books to Stephenie Meyer’s captivating Twilight series that still has us defending whether we’re Team Edward or Team Jacob (Team Edward, all the way). Stories have always been one of the most powerful ways of communication, allowing us to connect with our customers on…
Read MoreSimple Steps Your Brand Can Take to have an ADA Accessible Website
When the American with Disabilities Act (ADA) was signed back in 1990, the internet was not what it is today. Truthfully, when the ADA mentions website compliance, there are really no clear rules, but failure to comply can leave businesses facing lawsuits, financial liabilities, and a damaged brand reputation. Studies have also shown that businesses…
Read More5 Ways to Push the Lines of Creativity
While we’re not in the new year just yet, we can already begin to feel the excitement whirling around us (it may also be because Christmas is only days away, but you get the point). One thing we know for sure, though, is that the new year always brings an onslaught of “new” things—new goals…
Read More4 Social Media Trends to Watch for in 2022
Throughout 2021 we watched the landscape of social media change and shift, and last week we talked about some of these top trends that emerged throughout this past year. Looking forward to the new year, here are some of the top social media trends that we are predicting for 2022 and how you can stay…
Read More5 Social Media Takeaways from 2021
As 2021 comes to an end (seriously, how is that possible?), we’ve seen some common themes across the social media channels of our clients. Here are some of the top takeaways and tips: 1. Be Personal This is probably the top takeaway from this year and past years. Social media followers love a personal connection…
Read MoreShow Up in These Uncertain Times
Fierce Creative was started nearly 13 years ago in the wee hours of the night as I was looking to keep my creative soul fed as I poured into my new life as a mom. Today, I can’t help but love the sound of my son running through the house dancing and singing about how…
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