Small Business

Getting Started With Email Marketing

The email list of your audience is the only thing you really own. Your social media channels could go away tomorrow without notice, but you will always have access to email addresses on your list. Because of that, an email marketing plan is the direct line to your customers and potential customers. With a competitive…

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How to Create a Social Media Strategy

A social media presence is essential to any business. In order to make the most out of your time and energy spent on your organization’s social media channels, you should develop a strategy. Here are the five parts of a social media strategy and how to apply them. Define your goals What do you want…

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How to Set Effective Goals

When you tackle any project, the first step should be establishing one or more clear goals. Creating goals will help you stay on track and create a clear direction for everything you do. Each goal you set should be SMART (Specific, Measurable, Attainable, Realistic and Timely). Specific Set a clear parameter for what you want…

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Working Collaboratively With an Internal/External Team

We often find ourselves in the position of being the extra. We’re the extra set of hands, the outside perspective and the partner to our clients and agency teams. Along the way, we’ve learned four things that make our teams more collaborative and seamless in our approach. Set Goals Preferably, both teams would work together…

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Mistakes in Presentation Design and How to Fix Them

Designing for PowerPoint (or for some, in Google Slides) is a real thing. And it’s not going away any time soon. When creating your proposals, presentation design can be the difference in selling your idea or walking away empty handed. Businesses rely on presentations to win clients, express ideas, share data and showcase information. Because…

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In Search of Affordable Graphic Design

We all want to find high-quality work for the most affordable price. That’s how we shop. It’s how we think. It’s how I shop for shoes. When we’re looking for marketing and graphic design support for our small business or start-up, it’s no different. We need to find that balance of comfortable spend for the…

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Five Reasons to Spend more than $5 on a Logo

We know, we know. The price point is enticing isn’t it? To get a logo within just a few days for just a few dollars? Here’s our list of five reasons why you should spend more than five dollars on your logo. 1) Your dream is worth more than $5. Your logo is the cornerstone…

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Using GIFs for Your Business

GIFs are a popular way to share a quick story or convey a particular emotion around a topic in a visual and relatable way. But, how can you use them in your business? Making GIFs from an image, video footage or an infographic-style animation can prove to be very effective in breaking down complex storylines…

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Your Website is Launched, Now What?

For starters, tell someone. And then tell them again. And again. If you launched your website and didn’t have a promotional plan in place to support it, you’re not alone. A lot of businesses get so focused on the site details that the post-launch plan gets over-looked. Here are a few ideas on how to…

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What’s a vector image?

For real, what is it and why do you need it? A vector-based image is an .eps (Encapsulated PostScript) file is used for graphics typically saved in Adobe Illustrator. The vector image/eps file is a piece of artwork (i.e. your logo) that allows it to be scaleable without losing resolution quality, stretching or becoming “fuzzy.”…

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