Small Business
What’s a vector image?
For real, what is it and why do you need it? A vector-based image is an .eps (Encapsulated PostScript) file is used for graphics typically saved in Adobe Illustrator. The vector image/eps file is a piece of artwork (i.e. your logo) that allows it to be scaleable without losing resolution quality, stretching or becoming “fuzzy.”…
Read MoreCommon Roadblocks for Start-Ups and How to Leap Over Them
Spinning your wheels? Maybe you’re just not sure who you are yet. Here are some common stumbling blocks with startups. Your Audience is Too Broad: You’re trying to appeal to too many people so you end up not appealing to anyone. No one can get your logo right: You see it in your head, but…
Read MoreWhat does it mean to work with an agency
It means you can focus on your business – your area of expertise, and they can focus on bringing their expertise to the table in the areas you need. Communication agencies provide a wide range of services: Strategic Communications Graphic Design Advertising Creative Social Media Content & Community Management Website Creative Video Production SEO Strategy…
Read MoreListen First
We often make the mistake of running in a direction that we think our audience is wanting only to find that when we get there, we’re standing all alone. No response. No engagement. Crickets. And the funny thing is, the silence – the crickets, are deafening. If only we had listened FIRST. Our audience is…
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