What Strategy Means for your Brand

We nerd out over a few things at Fierce, and strategy is one of those things. Just like playing a strategy board game, you’ll never win if you don’t start with a clear plan and follow that plan all the way to the finish line. Although, in real life, you don’t win as you would…

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How to Stay in the Marketing Mindset (During a Pandemic)

The thought of ramping up your marketing strategy might seem bizarre during a pandemic, especially as many businesses are slowing down. Or you might even be saying, “What’s the use?” We understand the dilemma, and ultimately you have to know what’s right for your business. But we’re here to tell you that as trying as…

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Fear—The Kryptonite of Creativity

In a year that has been anything but predictable or “normal,” business owners have had to be flexible, diligent and creative to survive. Those willing to take risks have seen the benefits. You either adapt and survive or you live by fear of what a creative risk may look like. Choose to take the risk.…

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What it Means to Partner with Our Clients

What’s one of the fiercest things about our team? We’re invested. We love what we do—graphic design, web development, copywriting and more—so being invested in our creativity comes easy. But what really sets us apart is how invested we are WITH our clients. The whole time I’ve been creating at Fierce, we’ve approached every project…

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Creating A Sense of Belonging in the Midst of COVID-19

Having a sense of belonging is like knowing you have an umbrella on a rainy day; it is the safe haven you can go to, knowing that you will be sheltered. Creating a sense of belonging is crucial because it is our innate desire to be accepted and to belong to something bigger than ourselves.…

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When Great Results Aren’t Good Enough

Two reasons why we dropped one of our biggest clients in the middle of a pandemic and economic scare We, as humans, deserve to be in relationships where we feel mutually valued and respected for what we bring to the table. I believe this in life and in business. I trust that our clients know…

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Staying Productive While Working from Home

Working from home is the new norm for many, and this non-traditional work format may be around for quite some time. With a steady workflow still coming in, it’s important to develop your own routine and habits to stay productive and work efficiently—even with new distractions. Here are some of our top WFH tips. Set…

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In-House Studio Set Up

When a client of ours needed a space to film some Instagram stories, we had to get crafty since our studio space was under construction. We created an in-house studio set up in a smaller space while making sure the videos looked professional. The secret? An Amazon studio kit. Here’s a quick overview of what…

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Does Your Website Need an Update?

It’s easy to assume your website is doing its job without constantly checking on it. But, sometimes your website has gone a bit stale and no longer works in your favor. If you update your content regularly, we recommend taking a critical look at your site every six months to see if it is meeting…

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A Brand Guide: Your Key to Success

Creating the “look” for your business or product is considered your branding. Creating consistency across all channels is when you build your brand identity. Ultimately, the consistency of style and voice develops your brand equity. That’s where the good stuff is. But how do we get there? How do we create a brand that people…

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