Posting With Value

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When we create content to be shared on social media, we want to make sure it reaches the right audience, at the right time, with the right message. The baseline for achieving that is providing value with each and every post. A few weeks ago, I shared a few notes about how posting consistently is…

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Consistency is the Winning Strategy to Boost Your Reach

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When we approach a marketing and communication strategy for our clients, there is never a one size fits all approach that works. What works for one brand may be terribly wrong for another. But, there are often some elements that work for all brands, and consistency is a strategy that always wins. Want to implement…

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Behind every great video is a great storyboard

Video is a powerful storytelling tool that can merge music, visuals and copy all into one complete piece. Not only this, it’s playing a bigger role in how people find your brand, social media platforms, and your website. With all of this possibility and demand for video content, it’s pivotal to have a clear and…

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What does it mean to manage your brand?

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Once your brand is set and launched out into the world, it’s time to manage and nurture it. To do that, you need to ensure that your brand is associated with the intended characteristics for customers to connect with. These associations are made through consistency and repetition. If you want your brand to be remembered…

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Why Storytelling Is Important For Your Business

We all love a good story. From the old-school Dr. Seuss books to Stephenie Meyer’s captivating Twilight series that still has us defending whether we’re Team Edward or Team Jacob (Team Edward, all the way). Stories have always been one of the most powerful ways of communication, allowing us to connect with our customers on…

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Simple Steps Your Brand Can Take to have an ADA Accessible Website

When the American with Disabilities Act (ADA) was signed back in 1990, the internet was not what it is today. Truthfully, when the ADA mentions website compliance, there are really no clear rules, but failure to comply can leave businesses facing lawsuits, financial liabilities, and a damaged brand reputation. Studies have also shown that businesses…

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Getting Started With Email Marketing

The email list of your audience is the only thing you really own. Your social media channels could go away tomorrow without notice, but you will always have access to email addresses on your list. Because of that, an email marketing plan is the direct line to your customers and potential customers. With a competitive…

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How to Set Effective Goals

When you tackle any project, the first step should be establishing one or more clear goals. Creating goals will help you stay on track and create a clear direction for everything you do. Each goal you set should be SMART (Specific, Measurable, Attainable, Realistic and Timely). Specific Set a clear parameter for what you want…

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Working Collaboratively With an Internal/External Team

We often find ourselves in the position of being the extra. We’re the extra set of hands, the outside perspective and the partner to our clients and agency teams. Along the way, we’ve learned four things that make our teams more collaborative and seamless in our approach. Set Goals Preferably, both teams would work together…

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Mistakes in Presentation Design and How to Fix Them

Designing for PowerPoint (or for some, in Google Slides) is a real thing. And it’s not going away any time soon. When creating your proposals, presentation design can be the difference in selling your idea or walking away empty handed. Businesses rely on presentations to win clients, express ideas, share data and showcase information. Because…

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